Google Analytics: Advance Segmentation Strategies
[December 11, 2008] Google Analytics guru Avinash Kaushik says interpreting aggregate data is a crime. He outlines how to take advantage of the new advanced segmentation feature to gain insight on your particular e-commerce business.
osCommerce is Dead: Long Live the NEW osCommerce Project
[November 25, 2008] After eight long years with no final product in sight and no visible development activity, a splinter group of osCommerce programmers has left the dormant project and officially formed a new osCommerce project.
Set Up Online Payment Processing in Four Steps
[November 13, 2008] FormSpring is a very easy way to accept online payments without the time and cost it takes to manage a full shopping cart application. Plus, you can use the service for contests and other online tasks requiring forms.
Can Iozzia Get the CRE Loaded Love Back?
[October 14, 2008] A series of significant policy changes including charging for its open source e-commerce products alienated the CRE Loaded community. Can re-instated founder Sal Iozzia put the company back on track?
GoDaddy.com and Microsoft Announce E-mail Progeny
[October 10, 2008] GoDaddy gives birth to e-mail with hosted Exchange, your choice of Outlook or Entourage plus mobile access at a price individuals and small businesses can afford.
Yahoo Rolls Out Web Analytics
[October 9, 2008] Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.
Open Source: Noteworthy Newcomers PrestaShop, Ubercart
[September 23, 2008] While the Big Three of the old guard osCommerce, Zen Cart, and CRE Loaded continue to duke it out among themselves, new-generation open source e-commerce projects are nudging into center stage. Most noteworthy are Prestashop and Ubercart.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Web Analytics Primer: Five Metrics Demystified
[September 18, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line just in time for the holidays.
Automated Licensing, Rights Management for Digital Artists
[September 11, 2008] If you sell digital content artwork, photos, music, video and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.
Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
Testing Your Web Shop Performance for Peak Profits
[September 2, 2008] The dreaded error page is every e-tailers nightmare, especially when it means losing holiday sales. We outline AlertSite's services for testing the performance of your Web Shop, as well as load time of your AdWord landing pages.
Open Source: CRE Loaded 6.31 Released...for A Price
[August 25, 2008] To the open source commerce industry, the most startling change in this e-commerce program will be its new pricing scheme: the Standard Edition is no longer free.
Will BOSS Put Yahoo Search Back in Charge?
[August 1, 2008] Yahoo's bold plan to make its search infrastructure available to friend and foe alike has the industry buzzing.
Google, Yahoo to Make Flash Searchable
[July 11, 2008] Showing that they can agree on something, the two search engine giants develop a means to index Web pages loaded with Flash animations.
MuseStorm Offers Platform for iPhone Marketing
[July 1, 2008] With MuseStorm's Platform, you can
produce, deliver, manage and analyze metrics for the widgets and social
applications you create. Plus, new support for iPhones.
New Offering from Cenzic Aims Beyond PCI Compliance
[June 27, 2008] Among the solutions that promise to help e-tailers comply with the new payment card industry regulations, going into effect Monday, is the latest Cenzic Hailstorm 5.7 release.
Shore Up Multichannel Marketing with New Baynote Platform
[June 17, 2008] The new Collective Intelligence Platform allows e-tailers to deploy peer-driven recommendations, social search and testing across multiple channels, including mobile and e-mail marketing.