International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSAs international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
eBay Watch: iPhone Sales, Listing and ProStores Updates
[June 18, 2008] EBay bans Apple iPhone 3G pre-sales, more flexibility for multiple
quantity listings and new PixelMill ProStores templates launched. Plus, we
highlight a new shipping service for sellers, and offer shipping news and
surveys.
Boston Bodyworker Trains Customers to Book Themselves
[June 2, 2008] By using TimeTrade's online, self-serve appointment-scheduling service, this company saves time, money and increases customer satisfaction. A great fit for service-oriented e-tailers.
New Service Promises to Restore Seller Reputations
[May 21, 2008] On the heels of eBay's divisive feedback changes, we test out a new Web-based service designed to help
sellers reclaim their reputation when a dispute arises.
Tealeaf Offers Insight to Buyer Behavior
[May 6, 2008] A new service by Tealeaf lets you analyze customer behavior across multiple sessions to address site issues that affect your bottom line.
Setting Up Shop: A Checklist for New E-tailers
[March 20, 2008] What every prospective e-commerce business owner needs to think about before selling online, including
tips and advice from experts who have been there and done that.
Targeted E-Mail Marketing with CampaignerPro
[March 18, 2008] Case Study: CampaignerPro offers dynamic personalization for e-mail marketing in 2.0 Workflows and boosts click-throughs.
Customer Service with a Virtual Smile
[February 26, 2008] Providing personal service can be tricky when you're not physically present, but not if you follow our top tips for nurturing stellar online customer relations.
How to Choose Tools That Customize Online Shopping
[January 15, 2008] E-commerce analyst Sucharita Mulpuru provides a comprehensive overview of online personalization tools, along with tips for vetting vendors.
Selling to Silver Surfers
[January 14, 2008] We provide seven golden rules for selling products to the senior set, a growing and very profitable demographic for e-tailers.
Profitable Product Pages
[November 12, 2007] Sharper search means shoppers are skipping home pages and going directly to product pages. Is your site prepared for the change in traffic flow?
Package Perfect: Free Shipping Without Going Broke
[October 29, 2007] Offering free or discount shipping increases sales, but it can also reduce your bottom line. How do you decide if free shipping makes sense for your e-business? We outline the pros and cons.
The Good News About Bad Reviews
[October 17, 2007] Customer reviews are becoming a must-have to stay competitive. We explain why, show you how to set them up, what it costs and how to manage unflattering feedback.
How to Market to Teens: Keep It Real and Simple
[September 17, 2007] Teens continue to spend money, but they aren't parting with their cash for just anything, anywhere. If you want a piece of this $80 billion pie, you have to know how to ask for it.
Calling eBay: Negating Negative Feedback
[August 8, 2007] Negative feedback is every eBay seller's nightmare. We outline how to get an actual person on the phone to help, and provide tips for removing negative feedback from your profile.
Jumping on the Blog Bandwagon: Is It Worth the Effort?
[July 16, 2007] Is the blogging honeymoon over or is it just the beginning of a beautiful relationship with your customers? We talked to three e-biz owners who agree that onsite blogs truly are excellent marketing and SEO tools.
Don't Waste Words in Your Auction Listings
[July 9, 2007] You, of course, want to pepper your eBay listings with professional-looking photos, but don't forget the power of words. Your descriptions should be clear, concise and this is important honest.
Newsletter Notes: Catch and Release Tips for E-Mail Marketing
[June 27, 2007] E-mail marketing is an affordable way to turn browsers into buyers. We outline tips for building a subscriber list and creating a newsletter that's not only profitable, but fun to read.