Getting E-Mail Marketing Past the Customer's Spam Filter
[August 22, 2008] Achieving 'deliverability,' otherwise known as getting e-mail delivered to a potential customer's inbox in a timely and fully-functional fashion, is both an art and a science. Here are some tips.
DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
eBay Biz: Motor Fees Change, iPhone Apps, Alternative Sites
[August 20, 2008] EBay to lower motor insertion fees but increase charges for
successful listings, sellers say no to new merchandising module, and iPhone updates. Plus, we take a look at three new eBay alternatives.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
Bonanzle: The Best eBay Alternative We've Seen
[July 30, 2008] This snappy, start-up company created an online marketplace that's easy to use, affordable and includes awesome online selling tools. In fact, it's the best eBay alternative we've seen yet.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
Online Video: Six Pitfalls to Avoid
[July 18, 2008] Experience is a great teacher, and even the best online video makers
have learned the hard way to avoid certain mistakes. Here are six
online video pitfalls that you can avoid after reading this article.
eBiz News: Why Long Tail Marketing Comes Up Short
[July 7, 2008] The summer heat brings Avail's marketing suite, RedRoller's new shipping service and upgrades to Volusion's platform and Register.com's hosting plans. Plus, a sizzling new study debunks the 'long tail' theory of niche marketing.
Proximic's Mission: Ad Networks Open to All
[July 3, 2008] With business deals in place, a small startup with a lofty mission now looks to monetize the "long tail" and take on Google's AdSense.
MuseStorm Offers Platform for iPhone Marketing
[July 1, 2008] With MuseStorm's Platform, you can
produce, deliver, manage and analyze metrics for the widgets and social
applications you create. Plus, new support for iPhones.
Review: SearchFit Combines Storefront with SEO
[June 30, 2008] What if your shopping cart and e-commerce system could improve your firm's placement on search engines and attract and forward customers to your store? That's the idea behind SearchFit, which covers online catalog basics and lots more.
eBay Watch: Fab Fifteen for Profits Off eBay
[June 25, 2008] Whether or not you're leaving eBay, it always makes good business sense to explore — and expand — into other online marketplaces. We give you 15 to check out.
