Getting E-Mail Marketing Past the Customer's Spam Filter
[August 22, 2008] Achieving 'deliverability,' otherwise known as getting e-mail delivered to a potential customer's inbox in a timely and fully-functional fashion, is both an art and a science. Here are some tips.
DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
eBay Biz: Motor Fees Change, iPhone Apps, Alternative Sites
[August 20, 2008] EBay to lower motor insertion fees but increase charges for
successful listings, sellers say no to new merchandising module, and iPhone updates. Plus, we take a look at three new eBay alternatives.
Web Shop Design: Putting Color into Action
[August 19, 2008] Our Web site design doyenne outlines everything you need to know about picking and using colors, plus how to manage them in Photoshop and use other related graphics tools.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
From eBay to Bidtopia: Bargainland's Success Story
[August 12, 2008] Bidtopia is born after high-volume liquidator Bargainland says bye-bye to eBay, which requested it to cut its business by 75 percent.
Credit Card Heist Due to Weak Wi-Fi Security
[August 8, 2008] This theft hit large retailers, but the lessons learned here — namely that you need to protect any Wi-Fi networks you use for conducting business — can also be applied to anyone selling on the Web.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
Will BOSS Put Yahoo Search Back in Charge?
[August 1, 2008] Yahoo's bold plan to make its search infrastructure available to friend and foe alike has the industry buzzing.
Amazon's New Payment Plans: PayPal Plunderers or Posers?
[July 31, 2008] Amazon rolls out two new payment services for small e-commerce sites, and while they sound promising, pundits can't agree on whether they'll be PayPal pillagers or posers.
Bonanzle: The Best eBay Alternative We've Seen
[July 30, 2008] This snappy, start-up company created an online marketplace that's easy to use, affordable and includes awesome online selling tools. In fact, it's the best eBay alternative we've seen yet.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
eBay Watch: Safe Shop Search, RedTag.com on Tap
[July 23, 2008] Security firm offers tool that vets e-tailers during search process, uBid announces fixed-price site to launch next month and iPhones continue to ring the virtual cash register.
Web Shop Design: Plugging into Photoshop
[July 22, 2008] Our design doyenne Helen Bradley shows how to add instant functionality to Photoshop with free plug-ins that let you edit product shots and add aesthetic elements.
Lycos to Offer Affordable, Interactive Storefronts
[July 18, 2008] With new drag-and-drop platform, Lycos wants to make it easy to build Web sites with social features, and will launch an e-commerce store platform in the fall.
