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You are in: ECommerce-Guide > Resources > Market Research

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

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What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

ecommerce-guide reviews and resources

eBiz Briefs: Geo-Targeting Online Ad Campaigns
[November 14, 2008] A recent study says that online bargain hunting through social networking sites is increasing, and reports recommend geo-targeting pay-per-click campaigns to maximize sales. Plus, what's making headlines in Web hosting news.

eBay and Alternative Site News, Tools and Trends
[November 12, 2008] This week we take a look at phpAuction XL Premium 4.0 features, bidCal — a free calendar alert tool for eBay and Auctiva's BuyShield widget. Plus, find out what items you should be stocking in your eBay or alternative Web storefront to cash in on Holiday 2008 sales.

eBay: Cool Competitors, Antique Aid, Hot Holiday Gifts
[October 29, 2008] Get a sneak peek of eBay competitor 4Sale4Now, opening Saturday, iTaggit helps antique sellers and we introduce our new eBay and Auction Alternatives Dictionary. Plus, eBay's list of "Most Prized, Despised" gifts on wish lists this year.

Flailing Economy Finally Sours E-Commerce Sales
[October 24, 2008] Forrester revises its growth expectations for the holiday shopping season. Gas is still playing a role, along with economy.

eBiz Briefs: Mom E-Mail Marketing
[September 26, 2008] E-mail marketing tips for tapping into the powerful buying demographic of mothers.

Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.

Inflation, Credit Crunch Hit E-Commerce
[August 15, 2008] Analysts see growth tailing off, but also note opportunities for those who can weather the storm.

Google Trends Reveals Which Trends are Hot (or Not)
[July 18, 2008] If you want to know which trends — and products — are growing more popular and which are sinking toward “jump the shark” status, look at Google Trends.

eBiz News: Why Long Tail Marketing Comes Up Short
[July 7, 2008] The summer heat brings Avail's marketing suite, RedRoller's new shipping service and upgrades to Volusion's platform and Register.com's hosting plans. Plus, a sizzling new study debunks the 'long tail' theory of niche marketing.

Facebook-for-Profit Apps Echo with Sound of Silence
[April 2, 2008] Remember all those hyped e-commerce apps for Facebook? We do, but it seems no one else does. Will these take off or continue to falter? Read what our Facebook afficianado says about social networking and selling.

eBiz Briefs: Yahoo Improves SEM, PayPal Study Surprises
[March 4, 2008] Yahoo's recent search marketing changes and a PayPal study that says prices aren't always what sway shoppers.

First Annual Open Source Commerce Survey Results
[February 25, 2008] The envelope, please: Our open-source expert conducts a survey to find out what program and host are winners with users.

Trend: E-tailing Group Explains Experiential Shopping
[February 7, 2008] E-tailers are increasingly using rich media, reviews, guides and suggested products to jumpstart sales, according to a study that also provides tips for getting started if you haven't already.

How to Choose Tools That Customize Online Shopping
[January 15, 2008] E-commerce analyst Sucharita Mulpuru provides a comprehensive overview of online personalization tools, along with tips for vetting vendors.

Do These Sales Make My Bottom Line Look Fat?
[December 7, 2007] Analysts say online apparel sales are surging and outline how e-tailers can capitalize on the clothing craze.

Is Cyber Monday the Gift that Keeps on Giving?
[November 26, 2007] Data from DoubleClick Performics predicts that online shoppers will be buying even more on upcoming Mondays in December.

eBay Watch: Listing Lessons from Elmo's World
[November 14, 2007] An in-depth look at 2006 holiday sales data helps eBay sellers predict 2007 trends, along with advice on when and how to list for maximum profit.

Profitable Product Pages
[November 12, 2007] Sharper search means shoppers are skipping home pages and going directly to product pages. Is your site prepared for the change in traffic flow?

Rescuing Sales from Abandoned Shopping Carts
[November 9, 2007] E-tail consultant Lauren Freedman offers five shopping cart abandonment strategies.

Trend Watch: Making eBay Sales Shiney and Bright
[November 7, 2007] Stuff your stocking with increased eBay holiday sales this year by researching the hot trends of last year using HammerTap.

eBiz Brief: Hitwise Launches New Site Visitor Report
[November 2, 2007] Analyze a competitor’s audience in terms of new and repeat traffic to measure the effectiveness of competitive marketing programs.

MarketLive Report: Maximizing Search Engine Marketing
[November 1, 2007] A report by MarketLive offers tips and tactics for improving search results, from keyword management to avoiding duplicate URLs.

eBiz News: Free Online Shopping Trend Data
[October 26, 2007] A free online shopping trend data site launches, a widget for posting reviews at social networking sites and a contest for start-ups offers $50,000.

10 Holiday Tactics to Improve Sales in 10 Weeks
[October 10, 2007] E-tail expert Lauren Freedman outlines strategies broken down by month that you can employ to boost sales during the holiday rush.

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