Why do you need a Web site that's optimized for mobile devices? Gartner research firm predicts that more people will access the Internet with a mobile device rather than a PC by 2013. Mobile's on the move, and unless you get with the mobile marketing program, your customers will move elsewhere. SmallBusinessComputing.com has the details.

According to marketing research firm ComScore, as of December 2009 more than 234 million Americans were using mobile devices -- 28 percent of them to surf the Web. That’s 60 million potential customers you could be missing out on if your Web site isn’t optimized to be viewed on a mobile device (such as a BlackBerry, an Android smart phone and/or an iPhone).

Even if only 20 percent of visitors to your Web site use a mobile device, if those people can’t access or view your site properly, your Web site is only 80 percent effective, stated Aaron Maxwell, the president of Mobile Web Up, a company that specializes in helping small and mid-sized businesses mobilize their Web sites.

Moreover, as the cost of accessing data on mobile devices decreases and the availability and quality of broadband for mobile devices increases, the number of people surfing the Web from a mobile device will go up, with the number of desktop or laptop-based visitors going down, said Annette Tonti, the CEO of MoFuse, a mobile application provider.

Read the complete mobile Web site article

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