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Don’t Bail on Your Business Blog
By James A. Martin
February 18, 2010

Ecommerce marketing is critical to success, and a business blog drives traffic to your site. But what about studies that say blogs are out and FaceBook is in? SmallBusinessComputing.com looks at three reasons to keep your business blog.

A recent Pew Research Center survey found that interest in writing and commenting on blogs among younger generations is declining. Meanwhile, the survey notes that teens and young adults are increasingly attracted to social networks such as Facebook.

The ability to post quick, social-network status updates has “kind of sucked the life out of long-form blogging,” says Amanda Lenhart, a Pew senior researcher and the study’s lead author, as quoted by the Associated Press. 

Given that younger generations are sometimes seen as harbingers of emerging technology trends, you might wonder if it’s time to abandon your small business blog and just post updates to Facebook or to Twitter instead.

The answer can depend on your business goals and target audiences. But in general, small business blogs are still an effective way to attract and engage with customers. Here are three reasons why.

Read the complete small business blogs article

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