DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
TiVo Embraces E-Commerce through Amazon
[July 23, 2008] Through the partnership, TiVo will display menus with links to Amazon's online store, inviting viewers to use their remote control to purchase products.
Lycos to Offer Affordable, Interactive Storefronts
[July 18, 2008] With new drag-and-drop platform, Lycos wants to make it easy to build Web sites with social features, and will launch an e-commerce store platform in the fall.
Online Video: Six Pitfalls to Avoid
[July 18, 2008] Experience is a great teacher, and even the best online video makers
have learned the hard way to avoid certain mistakes. Here are six
online video pitfalls that you can avoid after reading this article.
Google Trends Reveals Which Trends are Hot (or Not)
[July 18, 2008] If you want to know which trends — and products — are growing more popular and which are sinking toward “jump the shark” status, look at Google Trends.
eBiz News: Why Long Tail Marketing Comes Up Short
[July 7, 2008] The summer heat brings Avail's marketing suite, RedRoller's new shipping service and upgrades to Volusion's platform and Register.com's hosting plans. Plus, a sizzling new study debunks the 'long tail' theory of niche marketing.
MuseStorm Offers Platform for iPhone Marketing
[July 1, 2008] With MuseStorm's Platform, you can
produce, deliver, manage and analyze metrics for the widgets and social
applications you create. Plus, new support for iPhones.
Merchants Cope With PCI Compliance
[July 1, 2008] As PCI-DSS 6.6 moves from being a best practice to mandatory, the technology is not as important as a strategic approach.
Shore Up Multichannel Marketing with New Baynote Platform
[June 17, 2008] The new Collective Intelligence Platform allows e-tailers to deploy peer-driven recommendations, social search and testing across multiple channels, including mobile and e-mail marketing.
Online Video Ads Level Playing Field for Small E-tailers
[June 6, 2008] For small e-businesses, online video advertising can play a key role in delivering a unique message that engages consumers and drives them to act — at an affordable price.
