New changes to the way Google handles and ranks 'long-tail' queries -- searches that use multiple words -- have caused many websites to be displaced from the search giant's pages index. Dubbed "May Day," the new update could have serious repercussions for website page ranking. Small Business Computing has the full story.
At the beginning of the Web era, many search queries were only a few keywords in length. Times change, and Web users are now searching by using longer queries of more than three words.
As Web searching habits are changing, so is search engine giant Google -- with serious implications for how businesses' sites are ranked as well.
At a keynote presentation at the Search Engine Strategies (SES) Toronto conference, Maile Ohye, senior developer programs engineer at Google, explained how Google's "May Day" update -- which actually began impacting search results on April 28 -- changed the way Google indexes so-called 'long-tail" queries, in which a user enters multiple keywords for a search.
Read the complete Google page ranking article
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