DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
eBay Finagles Fixed-Price and Final Value Fees, Cuts Paper Payments
[August 20, 2008] EBay cuts fixed-price listing fees, but some categories have higher final value fees. Also, new media shipping
charge limits and tougher DSR minimums. Plus, the auction giant
plans to eliminate paper payments.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Google Sells Off Performics
[August 15, 2008] For Google, the move completes the dispersal of Performics, which it had absorbed through the acquisition of DoubleClick, and ends a potential conflict of interest.
Google-Yahoo Ad Deal Details Murky in Filing
[August 15, 2008] The first glimpse into the blockbuster ad deal is shrouded by the absence of "competitively negotiated sensitive information."
Search Engine Optimization Tips: Going Beyond Keywords
[August 14, 2008] There's two types of sitemaps? You can customize error pages? What's universal search? Keeping your search engine optimization humming takes more than keywords. Here's our expert's top 10 tips.
eBay Briefs: Category Updates, Court Battles Ensue
[August 13, 2008] EBay announces plans to roll best match out on Motors and the company introduces major changes in Electronics and Jewelry categories. Meanwhile, court appeals and rulings on policing counterfeits keep coming. Plus, ReplyManager offers e-mail management for sellers.
From eBay to Bidtopia: Bargainland's Success Story
[August 12, 2008] Bidtopia is born after high-volume liquidator Bargainland says bye-bye to eBay, which requested it to cut its business by 75 percent.
Credit Card Heist Due to Weak Wi-Fi Security
[August 8, 2008] This theft hit large retailers, but the lessons learned here — namely that you need to protect any Wi-Fi networks you use for conducting business — can also be applied to anyone selling on the Web.
eBay Watch: Listing Issues Irk Sellers, OS Shopping Carts
[August 6, 2008] eBay rolls out what some
sellers call an "unfair"
Multiple Listings policy, and the eBay Partner Network announces a
new affiliate compensation plan. Plus,
PrestaShop announces its free, open source e-commerce solution.
Ad Network Primer: Tips for Targeted Campaigns
[August 4, 2008] Ad networks can put your e-business in front of targeted audiences already interested in your products. We explain what ad networks are, what they do and how to choose one.
eBiz Briefs: Shoppers Share Stories, Online Marketing Tools
[August 1, 2008] Bazaarvoice offers a way for shoppers to share their stories by posting them at your Web store and Wigix makes it easier for members to make money without selling at the site.
Will BOSS Put Yahoo Search Back in Charge?
[August 1, 2008] Yahoo's bold plan to make its search infrastructure available to friend and foe alike has the industry buzzing.
Amazon's New Payment Plans: PayPal Plunderers or Posers?
[July 31, 2008] Amazon rolls out two new payment services for small e-commerce sites, and while they sound promising, pundits can't agree on whether they'll be PayPal pillagers or posers.
eBay Watch: Category Changes, Shopping Site Feeds
[July 30, 2008] EBay plans category changes for mid-August, GoDataFeed announces eBay Stores support and Terapeak offers
sellers a Webkinz sales index. Plus, another lawsuit is looming.
Bonanzle: The Best eBay Alternative We've Seen
[July 30, 2008] This snappy, start-up company created an online marketplace that's easy to use, affordable and includes awesome online selling tools. In fact, it's the best eBay alternative we've seen yet.
International E-Commerce: Going Global Just Got Easier
[July 29, 2008] iShopUSA’s international e-commerce solution allows online businesses of all sizes to sell to customers in over 200 countries, without the hassles or risks.
