You are in the: Small Business Computing Channelarrow
Small Business Technology
» ECommerce-Guide | Small Business Computing | Webopedia | WinPlanet

ECommerce-Guide provides ecommerce business owners with e-commerce news, hardware and software reviews and tutorials, online business solutions and information about PayPal and how to sell on eBay.   News, reviews and practical solutions for your online business  
Home News & Trends Solutions Resources eBiz FAQ Selling on eBay Forums Videos Products Glossary About


Search
ECommerce-Guide

ECommerce Glossary
Enter a Term:

Free Newsletters
Small Business Tech Daily

Webopedia

You are in: ECommerce-Guide > Essentials > Shopping Carts

ECommerce-Guide Essentials
eBiz FAQ
Everything you need to know to start your own successful e-business.

Selling on eBay
How to make money in the online marketplace.

PayPal Payments and More
What's new in secure payments for your online store.

Shopping Cart Software
Solutions to close, process and track your online sales.

ecommerce-guide essentials

CS-Cart: The Next Wave of Shopping Carts
By Mark Baartse

September 24, 2009


Introducing CS-Cart

For a long time, the shopping cart industry has been dominated by carts that have been around for years. Zen Cart, osCommerce, X-Cart and the like have had huge market share since the early days of e-commerce.

While CS-Cart lacks the popularity of these old solutions, it had the luxury of learning from their mistakes. With a more mature second version now available, it’s a serious contender for anyone in the market for a cheap, flexible shopping cart.

Key Features

CS-Cart is designed for easy deployment – in our tests, setup and install was a breeze. Initial configuration was mainly straight forward, although a few settings were tricky to find. But of course you only need to do this once.

A one-page checkout, tasteful use of AJAX, and sophisticated built-in features such as a targeted newsletter system puts CS-Cart a cut above the average cart. While you can find these features in competitive products, they usually involve installing modules, fiddly configuration, and visits to support forums. CS-Cart’s integrated solution saves hours of work, especially for non-programmers, allowing you to focus on your business rather than the technology.

CS-Cart
Customization mode makes it easy to edit template files.
(Click for larger image)
.

Customizing for Your Shop

CS-Cart offers plenty of customization features to ensure it will meet the need of your shop. Basics such as tax and shipping are covered well. More impressive is the product configuration which includes sophisticated features such as creating product variations, quantity discounts, and creating bundles to sell multiple products in a package.

Creating Your Look

CS-Cart comes with a selection of professional, although somewhat conservative, skins. Changing the page layout -- for example, adding a best sellers list -- is easy and needs no programming skills. It’s just drag and drop.

Editing the skins is a pleasure for anyone with basic HTML, CSS and PHP skills. Many competitive products force you to hunt to find the right file to edit. CS-Cart simplifies this with its “Customization mode” that lets you find the right template visually, and edit it immediately.

Looking Deeper

There are a few strange default features, such as a CAPTCHA, in the checkout. While you can turn off the feature, the less experienced shop owner is likely to leave it on and have sales suffer as a result.

On the other hand, there are areas in which the product is very sophisticated. For example, when a product appears in multiple categories the breadcrumb shows the correct category, but has the same URL in all cases, which avoids SEO duplicate content issues – a Google killer common to many carts.

Thoughtful touches like the “Add to Cart” button being AJAX-enabled makes the customer experience smoother.

Conclusion

CS-Cart customers are almost universally passionate about the product, which speaks volumes about the quality of the software. Problems can be dealt with quickly via a comprehensive knowledge base, a helpful and active user forum and paid support. A growing partner network is available for more complex customizations.

It’s certain that in coming years this increasingly popular product will grow to be a dominant player in the shopping cart industry.

Mark Baartse is founder of Shopping-Cart-Reviews.com , the leading shopping cart information site. He lives in Sydney, Australia where he works on e-commerce sites, helping to maximize their profitability. You can follow him on Twitter at twitter.com/markbaa.

Do you have a comment or question about this article or other e-commerce topics in general? Speak out in the SmallBusinessComputing.com E-Commerce Forum. Join the discussion today!

Tools:
Add ecommerce-guide.com to your favorites
Add ecommerce-guide.com to your browser search box
IE 7 | Firefox 2.0 | Firefox 1.5.x
Receive news via our XML/RSS feed