A recent survey shows that companies are turning to a variety of social networking sites, such as Twitter, Facebook, LinkedIn and others to help drive marketing and customer support strategies. Datamation.com has the survey details.

Companies are increasingly using leading social media platforms like Facebook and Twitter to get their message out, but some recent research indicates many are going beyond the most popular brands both for marketing and customer support.

Social media writer and consultant Paul Gillin said the early returns from a survey he just finished across a mix of companies large and small shows some surprising consistency. Gillin said that on average, these companies are using eight social media platforms, compared to less than one in 2006. They also report near-unanimous satisfaction with the value and performance they're getting.

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